Sports manufacturer Nike is considering its options with regards to the England football team after the Three Lions disastrous Euro 2016 campaign.
England were dumped out of the European Championships by minnows Iceland in the Last 16 to a chorus of boos by the England fans. The legacy of that game on the field could linger for a long time. However, off-field issues could be affected as Nike are seemingly worried about their investment in the England side.
The legacy of that game on the field could linger for a long time. However, off-field issues could be affected as Nike are seemingly worried about their investment in the England side.
Kit sales for the England football team shirts were far lower than anyone expected and the deal between Nike and England runs until the 2018 World Cup in Russia.
According to reports, Nike are very worried that they may have invested too much time and money into an England side who are seemingly always doomed to fail.
Other sporting giants such as Adidas and Under Armour are the favourites to take over from Nike if they do not continue the deal.
England are entering a new era under manager Sam Allardyce and got off to a winning start against Slovakia on Sunday evening in their World Cup qualifying group. England generally always breeze through the qualification process but it is the main competition where they have the problem, failing to get out of the group at the last two major championships.